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National Suicide Prevention Lifeline


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Text NAMI to 741-741 to connect with a trained crisis counselor to receive free, 24/7 crisis support via text message.

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Call 1-800-950-NAMI (6264) M–F, 7 a.m.–3 p.m. PT for free mental health info, referrals and support.

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Protect Vulnerable Viewers of Netflix show

NAMI California joins other mental health leaders in a digital advocacy campaign launched by Our Health California calling for a display of suicide prevention resources on every episode of 13 Reasons Why. The campaign aims to deliver 10,000 petition signatures to Netflix CEO Reed Hastings’ headquarters at the end of this month.

13 Reasons Why is a show with potentially dire consequences for its primarily teenaged audience. The popular Netflix series depicts a high schooler’s struggle with mental health issues and eventual suicide, and has been tied to a 26 percent increase in Internet searches about how to commit suicide. A 23 year old man has already imitated the main character’s suicide after watching 13 Reasons Why.

Add your name and send a message to Netflix today. Sign the petition demanding that season 2 of 13 Reasons Why include the National Suicide Prevention Lifeline number.

National Suicide Prevention Lifeline: 1-800-273-8255